ترجمه "web analytics" به فارسی

The analysis of qualitative and quantitative data from a website and the competition, to drive a continual improvement of the online experience that its customers, and potential customers have, which translates into the desired outcomes (online and offline). [..]

A set of features that provides data analysis and reporting on Web traffic, search, and SharePoint assets. This information can be used to tailor systems to meet users’ needs, optimize how they use and discover information, and to create targeted content.